Are Your Tactics Hurting Your Strategy?

We naturally align with folks who will tell us that we are right. We all want to be right. And lets face it if we are early adapters we probably value being smart as one of our highest drivers of our behavior...Greg Uttal of Speed Lead once told me if you cannot measure and duplicate it, it simply is not a business. When starting from these places it is easy to see how folks get lost in their online activities and temptations to pretend we are working.